Sunday, August 16, 2009

Van Houtte Coffee K-Cup Sales Flourish

Van Houtte K-Cups, Discount Keurig K-Cups; Coffee Club
Headquartered in Montreal, Canada, Van Houtte is one of the largest gourmet roasters in North America with annual sales of over $225 USD million. Through its own Coffee Service Network present in 100 cities in North America, Van Houtte and its US subsidiary Filterfresh serve over 2 million cups every day in offices and food service locations. Van Houtte’s coffees are also available at retail grocery stores throughout Canada and in some regions of the U.S. as well as through a network of 63 bistros in the Province of Quebec. Van Houtte Inc. is publicly traded (Toronto:VH.TO).

“We’ve been roasting coffee since 1919, and we believe the Keurig brewing system allows consumers to enjoy an excellent cup of Van Houtte coffee. Not only is Keurig growing at a fast pace in the office coffee market, but being the largest Keurig distributor in North America, we believe the entry into the home market presents tremendous growth potential for both companies. It will allow Van Houtte to offer its fine gourmet coffee to more consumers in North America.” -Jean-Yves Monette, President & CEO, Van Houtte Inc.

Excerpt from Keurig.com Roaster Profiles