Green Mountain Coffee®, a recognized leader in the specialty coffee industry, is known for its award-winning coffees and sustainable business practices. Since its inception in 1981, Green Mountain Coffee has grown from a small café in Waitsfield, VT to a roaster that sold 26.8 million pounds of high-quality Arabica coffee nationally in fiscal year 2007. Still headquartered in Waterbury, VT, Green Mountain offers one of the largest selections of Fair Trade Certified™ organic coffees in the country and has been recognized by Forbes and Fortune Small Business for its innovation, growth and social responsibility.
Green Mountain Coffee, Inc. is publicly traded (NASDAQ: GMCR).
“At Green Mountain we have successfully built our business by starting with an
outstanding product – our coffee – and delivering an outstanding coffee experience. The patented packaging of Green Mountain coffee in a K-Cup promises a premium cup of coffee – exactly the way our master roasters envisioned. You can’t find a more convenient cup of extraordinary coffee.” - Bob Stiller, Chairman, President and CEO of Green Mountain Coffee Roasters.
Excerpt from Keurig.com roaster profiles
