Excerpt from Market Watch June 16, 2009
Diedrich Coffee is a leading roaster and wholesaler of the world's finest coffees, is expanding Keurig K-Cups(R) production capacity at the company's roasting and packaging facility in Castroville, Calif.
The company will be adding equipment for a sixth K-Cup production line and upgrading the equipment of an existing line, which together will increase the facility's K-Cup output capacity by more than 40%. The upgrade and new installation is expected to cost approximately $3.1 million and come on line by this fall.
"We're adding this K-Cup packaging capacity in order to address projected increases in demand," said J. Russell Phillips, president and CEO of Diedrich Coffee. "The K-Cup market continues to grow and we intend to stay ahead of the anticipated demand as consumers increasingly move to the Keurig brewers, especially in the at-home market."
Diedrich Coffee is one of only four roasters under license to produce K-Cups for Keurig's top-selling single-cup brewing system. The award-winning design of Keurig's single-cup brewing system combines a pressurized hot water brewer with its patented K-Cups, which feature a design that preserves the freshness of specialty coffees and teas. System wide, more than 2 billion cups of Keurig Brewed(R) coffee and tea have been enjoyed since 1998.
About Diedrich Coffee
With headquarters in Irvine, California, Diedrich Coffee specializes in sourcing, roasting and selling the world's highest quality coffees. The company markets its three leading brands of specialty coffees, Diedrich Coffee, Coffee People and Gloria Jean's Coffees, through office coffee service distributors, restaurants and specialty retailers, and via the company's web stores. Diedrich Coffee is one of only four roasters under license to produce K-Cups for Keurig Incorporated's top-selling single-cup brewing system.
Diedrich Coffee K-Cups are available in boxes of 24 and cases of 96 K-Cups at discount prices with free shipping.
